PEST analysis is an analysis of political, economical, social and technical factors that shape our life and influence business. They are interlinked and a change in one of those factors inevitably lead to changes in others. In recent years the changes are happening so fast, they are moe dramatic and have a significant impact on us.
Political and economical changes were caused by BREXIT, COVID-19, invasion of Ukraine by Russians and most recently by the arrival of Donald Trump into the Oval office. These factors lead to weakening of global/interantional economic and social links.
Social changes also resulted from advances and rapid development of smartphone and artificial intelligence technologies. As a consequence, some parts of the current educational system are becalming obsolete and irrelevant. Futute education will be more individualised.
How can we prepare to face these changes, use them to our advantage and see them as opportunities rather than difficulties?
We can start by staying open, thinking out of the box and trying what works and what doesn’t. Then put effort, energy and resources into profitable areas.
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