In the third edition of my Executive Presence series, I’ll break down the features of executive language—and what undermines it. We’ll look at what to say, what to avoid, and how to speak with authority and a strong presence.
Words That Weaken Your Presence
Softening statements with “just,” “maybe,” or “I’m not sure”.
Instead of them, use definite verbs and deadlines, for example: “let’s get this done by 2 pm”, “I need this report on my desk by 4 pm today”.
Swear words and rude words.
Be careful and pause, select words carefully. If you cannot find an appropriate word, feel frustrated, pause.
Filler words such as "eeh, uh, like, basically, you know", etc.
Substitute them with pauses.
Executive Language Features
Concision. Executive language is clear and economical. “Brevity is the soul of wit.” — William Shakespeare.
Instead of: “I just wanted to quickly touch base and kind of go over a few thoughts I had regarding the project.”
Say: “Let’s review the key points of the project.”
Specific words. Executive language avoids vague expressions and replaces them with precise, measurable terms.
Instead of: “We need to improve results.” Say: “We need to increase revenue by 10% this quarter.”
Instead of: “There are some issues.” Say: “We’re facing delays in delivery and a 5% budget overrun.”
Specific language communicates control, direction, and leadership.
How to Say It
Stress key messages and use optimistic and uplifting intonation. Download the app Fluent English Speech to master sentence stress and intonation.
Use pitch and pace strategically to enhance clarity and authority. Download the app Power, Pitch, Pace, Pause and have a few elocution lessons to master the 4Ps of public speaking.
Articulate clearly and precisely. Strong articulation reinforces credibility and presence. You can master it with the app Get Rid of your Accent.
In the final edition of this series, I will focus on the body language and nonverbal cues that complete executive presence.
Warmly
Olga Smith